SEO-Friendly Hosting: 5 Things to Look For in a Hosting Company

VIP CONTRIBUTOR Amelia Willson 2.9K READS As SEO professionals, we have no shortage of things to worry about. There are the old standbys: backlinks, content creation, sitemaps and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your site’s uptime and your page speed – both of which are essential elements for maintaining positive organic performance. I’m talking about web hosting, folks. The web host you choose determines the overall consistency of the site experience you offer organic visitors (and all visitors, for that matter). If you want to prevent server errors and page timeouts – and stop users from bouncing back to Google – you need a solid web host you can rely on. Ultimately, you want a web host that supports your organic efforts, rather than impeding them. Let’s look at five key features that define an SEO-friendly web hosting company. 1. High Uptime Guarantee Your host’s uptime guarantee is arguably the most important factor in whether they’re SEO-friendly. Uptime refers to the percentage of the time your site is online and accessible. The higher your uptime, the less likely visitors will visit your site only to discover it’s down, sending them back to the search engines and potentially risking your rankings in the process. Better, more reliable hosts offer higher uptime guarantees. For best results, choose a host with at least 99.9 percent uptime guarantee (or higher, if you can get it). That translates to roughly 1.44 minutes of downtime a day and 8.8 hours per year. Not bad. However, be wary of any host that claims 100 percent uptime. There’s always going to be some downtime. The key is to keep it as…

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source https://andlocal.org/seo-friendly-hosting-5-things-to-look-for-in-a-hosting-company/
Source: https://andlocal.blogspot.com/2018/06/seo-friendly-hosting-5-things-to-look.html

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