How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. And for a time, it totally worked. But these days, those older SEO hacks are long gone. Now we deal with a much more sophisticated algorithm that pushes innocent-sounding updates like Hummingbird and Panda. But as innocent as they sound, they can create some real problems for your ongoing SEO efforts. One of those updates that affected SEO forever is known as Penguin and it specifically dealt with how Google uses backlinks to evaluate page rank. And with Penguin now a part of the core Google algorithm, the anchor text you use in your backlinks and internal links is more important than ever. So in this guide, I want to show you how to optimize your anchor texts so that they will positively impact your SEO. But before we go there, you have to understand how anchor texts work at all. What is anchor text, and why bother? Even if you don’t realize it, there’s a good chance that you use anchor texts on a daily basis. Anchor text is the clickable text that you see in a hyperlink. So if the Internet is a highway, then you can think of anchor texts like signs for upcoming exits. They send signals to both your website’s user and search engines. And when used correctly, they will connect you to a different “lane” by allowing you to source credible information from another website. They also play a role in helping users navigate your site as well. If you were to look into your site’s code, you would see a line that looks like this: This is the part of…

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