Brand Authority as an SEO Ranking Factor #SEMrushchat

In last week’s #SEMrushchat, we talked about an exceptionally important topic: how brand authority interacts with SEO as a ranking factor, since we just released our newest study: the 17 most prominent Google ranking factors. We invited expert, Jennifer Slegg – founder & editor of The SEM Post, speaker, and author of Understanding Google Panda Algo Guide. Along with her and our other guests, we focused on questions like how to identify a good brand authority, how authority influences rankings, and how PR and SEO can, and should, interact. Here is what they had to say:  Q1. How do you identify a good brand authority? What are the main metrics you would use? There are three factors that come into play: expertise, authority, and trustworthiness. Expertise is your knowledge level and the value you can provide on any given subject. Expertise is your knowledge level and the value you can provide on any given subject. Your authority is how established your brand is, both in your industry and online. Trustworthiness is how much customers and industry peers trust that you, your content, and your products and services are all top-notch. When it comes to measuring these factors, there are a number of metrics to look at in order to get the full picture, all of which can individually strengthen your search rank. Often times, branded search volume increases as a brand becomes better known. Once upon a time, people didn’t include words such as “Amazon” “eBay” or even “Pinterest” in their Google/Bing/etc searches. #semrushchat — Jennifer Slegg (@jenstar) November 15, 2017 There are several ways to measure this. The first is branded search volume, or how many people are searching for you by name. Instead of searching for “sneakers,” for example, someone might search for “Nike sneakers” due to the…

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