SEO for Small Business Owners

Search engine optimisation is the practice of making changes or alterations to your company website, with the aim of improving your page rankings and searchability on the likes of Google, Bing and Yahoo. Changes made with SEO in mind can give you the online advantage over your competitors, while also improving the browsing experience of any visitors to your website. Most small business owners will not have the time or resources to spend money unless it’s absolutely necessary, and as such a commitment to an intangible practice like search engine optimisation may be a difficult decision to make. However, the effects of good SEO can be both an increase in sales and greater online visibility for your brand, two metrics which are both measurable and extremely valuable and Onpoint SEO service can really help your business expand, get more customers, and make more money. So how exactly does SEO improve a small business website, and just why is it worth investing in?   SEO for Small Business Websites To begin with, let’s imagine you are a customer who is interested in a new product or service, either for personal use or for your own company. Unless you’re already familiar with a particular supplier, the chances are you will need to do some research. More often than not, this research would begin with a Google search. With increased broadband speeds and ever-growing smartphone technologies, it would appear that the search engine will remain the dominating force for those seeking the right business for the job at hand. Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. A good page ranking will mean potential customers see your business name first, giving you the edge over your…

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