Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Image via Shutterstock. Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀 The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies that are leaving people disappointed. Search engine optimization is changing With the help of AI, machine learning and years of data, search engines are getting better at predicting what people want. At the recent Call to Action Conference, Seer Interactive founder Wil Reynolds explained that as search engines become more concerned with solving people’s problems, the old SEO toolset is going to be thrown for a curve: My bet is on people signals in the algorithm becoming how we’re going to see ourselves ranking better and better. Google’s algorithm is going in a direction of better understanding what people want. In other words, the search race is no longer simply about keywords — it’s about being a trusted brand committed to solving people’s problems. Find clues to solve prospects’ problems The good news is there are a few places you can start looking to see what your customers want, so you can then deliver. Here are two places Wil suggests any marketer can look to better solve their customers’ problems and start seeing better results. Clue #1: Comparison search queries When your future customers are in the evaluation stage of their journey, they’re likely comparing you with your competitors. They’re typing in things like “best,” “compare” and “reviews.” These keywords indicate that they’re not necessarily sold on you yet — they’re looking for a comparison. Knowing this, how can you discover exactly what they want so you can serve it up for…

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source https://andlocal.org/google-is-leaving-you-clues-to-help-you-rank-higher-know-where-to-look-2/
Source: http://andlocal.blogspot.com/2017/11/google-is-leaving-you-clues-to-help-you.html

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