9 Reasons You Might Need to Rethink Your SEO Approach

Chuck Price 3.0K READS Have you ever wondered why your website isn’t generating any traffic? Perhaps you have traffic, but it’s the wrong audience and not converting. Maybe it’s because you are still living in the past. Many are still using SEO practices that were effective years ago, but have no value today. If that’s the case, you need to rethink your SEO strategies. Best SEO practices evolve, over time, as Google and the other search engines change ranking methods and algorithms. SEO is a practice that never stays constant. Whether you consider yourself a marketing professional or a newbie, you’ll only stay on top of your game by knowing what works and what is outdated. In this post, we’re going to discuss the reasons you may need to rethink your SEO approach, by exploring practices that no longer work. 1. Dated Content Marketing Practices If you still consider keyword density an integral part of your content marketing, knock it off. That practice dates back to a time when Google used strings of meta data for rankings. Today, Google uses artificial intelligence in the form of RankBrain to understand the context of a page. Not only does keyword stuffing make your content appear spammy, in the most egregious cases you could also trigger the Panda algorithm and take a ranking hit. Instead of worrying about keywords, focus on being contextually relevant and genuinely useful to the users 2. Dated Title Tag Practices Stuffing keywords in your titles is no longer a recipe for success and could even be counterproductive. Study after study shows pages now ranking for keywords that neither appear in the title nor on the page. Instead of worrying about keyword placement in the title, think about creating a snippet that describes the page and encourages users to…

Continue Reading

source https://andlocal.org/9-reasons-you-might-need-to-rethink-your-seo-approach/
Source: http://andlocal.blogspot.com/2017/11/9-reasons-you-might-need-to-rethink.html

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s