“You don’t have an SEO strategy problem. You have an organizational efficacy problem.” That is typically what I tell our new clients at Red Door Interactive (RDI). Poor organizational efficacy can be caused by several things, most commonly a lack of labor, a lack of knowledge, or a lack of senior executive buy-in and direction.
source https://andlocal.org/overcoming-corporate-roadblocks-for-enterprise-seo-efficacy-moz/
Source: http://andlocal.blogspot.com/2017/08/overcoming-corporate-roadblocks-for.html