Building ROI-focused SEO strategies: A framework

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance. Google’s Avinash Kaushik writes excellently on a

source https://andlocal.org/2017/07/27/building-roi-focused-seo-strategies-a-framework/
Source: http://andlocal.blogspot.com/2017/07/building-roi-focused-seo-strategies.html

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