Moving Your Business Location For Dummies – Local SEO Guide


Helped launch Showtime Networks first website. From there to NBC’s Internet division and ran, launching some of the first TV to Web experiences. In 2003, helped launch InsiderPages which was acquired by CitySearch in 2006. Since then, helping clients big and small with this strange thing called “SEO”.

Is It Safe Marathon Man DentistAt this late date, if you are not taking care of your local listings on the Web when you move your business, congratulate yourself for being royally out of touch with how business works in 2017.

Last week I headed over to my dentist, Home Page DDS, for a cleaning and on the way recalled when I was there in November he had mentioned he was moving locations. While driving, I asked both Apple Maps and Google Maps for his new location. Neither had it. I checked his website and it still showed the old location. I searched my email. None of his recent newsletters had the new address or even any mention that he had moved almost three months ago.

I miraculously survived the trip, but by the time I had exhausted my resources, including leaving several messages on his voicemail and replying to his confirmation text, I was at his old office which was under construction. There wasn’t even a “We’ve moved to…” sign.

I pulled a hail Mary, called my wife, and asked her to look at the unpaid dentist bill that was sitting on our dresser to see if it had the new address. Bingo! #Prioritie$

Needless to say, when I got to his new office I told him he might want to update his location info on the Web if he in fact wanted his customers, not to mention his potential customers, to be able to find him, and not die in the process.

Because I am a great guy and all that, when I got home I went straight to his listing on Apple Maps and submitted his new address. Yesterday, since it was clear he hadn’t followed my advice yet, I also went to his Google My Business listing, marked that he had moved and submitted the new address.

So here we are five days later:

  1. I received notification yesterday morning that Apple had updated his listing:
  2. Google notified me that my “Business moved” submission was published (within ~30 minutes of submission):
    GMB Moved Confirmation
  3. Google has still not published his new address and now, thanks to my so-called help, it shows his business as “Permanently closed” UPDATE 4/3/17: Some time in the past few days Google published the listing for their new address but still shows their old address as “Permanently closed” when you search for the business name (see comments):
    GMB Permanently Closed
  4. His website and his Yelp page still show his old address. At least his Demandforce page is up to date as his is info in InfoGroup and Acxiom, which likely got this info from a new-mover or state business database:

    Acxiom Business Listing
    It is likely the Acxiom update is why Apple Maps accepted my submission. also has the right info, but it also still has the wrong info. I haven’t found any other local search sites or any other directories indexed in Google with the updated info. I imagine Google will update the GMB data as soon as he updates his website.I guess I should be happy that my teeth are cleaner than his local citation profile, but he shouldn’t be.

How To Move A Business on Google

  1. Update your address in your Google My Business listing. If you don’t have a Google My Business listing, claim yours here.
  2. Update your address on your website
  3. Update your address on the most relevant local directories for your business in order to send Google additional signals that you are in fact at the new address. You can do this manually or try our Local Citation Service. This also may help improve your Local Pack rankings. See our post on the large NAP consistency test we did in 2015.
  4. If your eyes haven’t glazed over yet, you may as well update your address on the following business data aggregators (These are mostly U.S.- businesses outside the U.S. will need to figure out the aggregators for their country):
    Neustar Localeze
    TomTom MapShare Reporter

How To Move A Business on Apple Maps

  1. Update your address on your Apple Maps listing. If you don’t have an Apple Maps listing claim one on Apple Maps Connect.
  2. Update your address on Yelp, Acxiom, Neustar Localeze and any other relevant Apple Maps business listings providers.

On – 27 Mar, 2017 By Andrew Shotland


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